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Posts Tagged ‘eTailing’

Mobile Coupons & In-Store Purchases – Parents & Millennials, June 2013 [CHART]

1 in 3 consumers have searched for a coupon on a mobile device, and slightly more than one-quarter have bought something in-store using a coupon they found on a mobile device.

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Products LGBT Smart Phone Users Have Purchased On Mobile Device, May 2013 [TABLE]

15% of LGBT smartphone owners and the same percentage of tablet owners purchased hotels via their respective devices in the preceding three months.

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Real-Time Personalization By Channel & Performance, 2013 [CHART]

Marketers are devoting more time and energy to monitoring real-time conversations in social media and then rapidly developing creative to take advantage of those discussions.

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Consumer Attitudes Toward Restaurant Technology, October 2012 [CHART]

66% of consumers would be more likely to visit restaurants offering loyalty and rewards programs.

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Daily Deal Purchase Frequency, March 2013 [CHART]

38.2% of US internet users subscribed to at least one daily deal in March 2013, down from 45.3% in September 2011.

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College Students' Multitainment Activities, February 2013 [CHART]

The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents.

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Top Tech Trends Affecting Retail, June 2013 [CHART]

71% of retailers said social media is having a significant impact on their business, with a majority also citing mobile/online shopping (52%).

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Global Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]

For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.

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Global Facebook Cost Per Like By Industry, March 2013 [TABLE]

General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.

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Immediate Text Message Marketing Responses By Industry, June 2013 [CHART]

The finance and banking and travel and transport sectors garner quick responses, with 57% and 54% of their responses, respectively, coming in the first 15 minutes.

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