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Posts Tagged ‘eTailing’

Showrooming Price Elasticity, July 2013 [CHART]

58% of smart phone owners practice showrooming.

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Online Ad Metrics By Select Industries, 2012 [CHART]

In many cases, the only people with a clear grasp of advertising metrics are in the digital department.

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Top Social Video Verticals By Share Of Voice, Q2 2013 [CHART]

The number of branded video shares grew by 7% quarter-over-quarter in Q2 to exceed 33 million.

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Awareness & Use Of Mobile Wallets By Brand, November 2012 [CHART]

Aside from PayPal, which has substantial familiarity and use among consumers, Google Wallet garnered the highest level of awareness, at 41% of US internet users in November 2012, but with just 8% usage.

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Average Share Of Retail Website Referral Traffic From Social, February-April 2013 [CHART]

Among all traffic sources, search engines dominated, leading 35.5% of traffic to retailers, followed by direct web browsing (33.9%), referrals (18.4%) and email (8.7%).

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Preferred Social Logins For Retail Sites, Q1 2011 – Q2 2013 [TABLE]

Google seems to be keeping hold on a solid third of the market for sign-ins.

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Hispanic & African-American Women's Shopping Attitudes, July 2013 [TABLE]

24% of women agree that advertising is an extremely or very important source of information when choosing brands.

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Moms' vs. Dads' Use Of Daily Deal Sites, February 2013 [CHART]

One-quarter of US moms saying they used daily deal sites, vs. 14% of adults in general.

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How Stay-At-Home vs. Working Moms View The Internet, March 2013 [TABLE]

More than two-thirds of working and stay-at-home moms agreed that the internet has changed the way they get information about products and services.

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Likelihood Of Mobile Gas & Convenience Store Searchers To Decide, July 2013 [CHART]

Smart phone and tablet users who search for gas and convenience store information tend to be ready to act on what they find.

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