Posts Tagged ‘eTailing’
Importance Of Omnichannel Strategy Elements, June 2013 [TABLE]
An aligned customer experience was the most important aspect of an omnichannel strategy for marketers worldwide, followed by more logistical tactics like inventory visibility and fulfillment.
Read MoreAverage Number Of Actions Taken After Mobile Searches By Category, Q4 2012 [CHART]
US smartphone users averaged 2.20 actions after conducting a mobile travel search.
Read MoreMillennials' Retail Shopping Behavior, September 2013 [TABLE]
81% of Millennials’ retail spending occurs in brick-and-mortar stores.
Read MoreUS Retail Online Ad Spending By Objective, 2013 [CHART]
Retail marketers will invest 64.6% of their paid digital dollars in direct-response efforts this year.
Read MoreUS Online Ad Spending Share By Industry, 2011-2017 [TABLE]
eMarketer expects the retail industry’s share of the total US digital advertising pie to decline slightly, from 22.3% in 2013 to 22.0% in 2017.
Read MoreUS Retail Online Ad Spending, 2011-2017 [CHART]
The US retail industry’s advertising spending on paid digital media will hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5% compound annual growth rate.
Read MoreUS Retail eCommerce Sales, Q1-Q4 2013 [CHART]
For the full-year 2013, total US retail eCommerce sales are expected to reach $262.3 billion, growing by 16.4% during the year.
Read MoremCommerce Sales By Device, 2011-2017 [TABLE]
eMarketer predicts, tablet retail mCommerce sales will hit $26.05 billion, or 62.5% of US retail mCommerce sales overall.
Read MoreUS mCommerce Sales, 2011-2017 [CHART]
eMarketer predicts retail mCommerce sales will reach $41.68 billion this year and by 2017, retail sales made on mobile devices will climb to well over $100 billion.
Read MoreUS eCommerce Holiday Season Sales, 2011-2013 [CHART]
eMarketer projects that retail eCommerce holiday sales in the US will rise about 15% again this year, matching last year’s gains.
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