eTailing Archives - Page 32 of 103

Top Brands For Customers' Emotional Engagement, February 2014 [TABLE]

Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.

CPG Coupon Redemption & Savings, 2008-2013 [CHART]

Despite a growing amount of CPG coupons distributed by marketers last year, American consumers redeemed the fewest amount (2.8 billion) in at least 5 years.

Top Reasons Latinas Visit Social Network Sites, January 2014 [TABLE]

More than eight in 10 Hispanic females said keeping in touch with family/friends was an important reason for using the site.

How Online Channels Influence Shopping, Q2 2013 [TABLE]

Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).

US Internet Users Who Purchase Products They Didn't Plan To Buy By Age, November 2013 [CHART]

Over half of Millennials agreed or strongly agreed that they often found themselves purchasing items that they didn’t plan to buy.

CPG Coupon Distribution Trends, 2008-2013 [CHART]

CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years.

Reasons People Post Negative Reviews, January 2014 [CHART]

Among those who had left a bad review, the main motivation was to warn off other consumers about a poor product or experience.

Types Of Online Reviews, January 2014 [CHART]

79% of online Americans checked online reviews at least some of the time before making a purchase.

Frequency With Which People Share Information About New Products On Social Media [TABLE]

The majority of posts on social networks about new products and services came from women, especially those 44 and younger.

Social Media Response Rates By Industry, Q3 2013 [TABLE]

A breakdown of social media response times and rates by industry found that government companies had the longest response time—14.5 hours—and a response rate of just 17%.