Posts Tagged ‘eTailing’
Influences Over Completing Purchases, June 2014 [CHART]
Consumers aged 20-40 in the US and UK were asked to rank the factors that would make them most likely to complete the purchase of a product or service, with sales and competitive pricing (61%) by far their most critical.
Read MoreUS Consumers’ Brand Recommendations, June 2014 [CHART]
Of the 5 countries tracked – China, Australia, the US, Germany, and the UK – US respondents were the most satisfied customers overall.
Read MoreThe Mobile Consumer [INFOGRAPHIC]
This infographic from vouchercloud illustrates the many facets of the mobile consumer.
Read MoreMillionaires Preferred Purchasing Methods By Generation, May 2014 [CHART]
52% of millionaire Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers.
Read MoreInstagram Penetration Among Social Brands By Industry, March 2014 [CHART]
Some 30% of socially active brands have an Instagram profile as of March 2014.
Read MoreUS Affluents Who Research Online & Buy In-Store vs Online, Q1 2014 [TABLE]
Digital didn’t appear to play a major role in US affluent internet users’ research or purchase processes when buying luxury items.
Read MoreOnline Ad Spending Estimates By Industry, May 2014 [CHART]
Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective.
Read MoreUS Retail Online Ad Spending, 2012-2018 [CHART]
The US retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and rise to $17.39 billion by 2018.
Read MoreUS Online Ad Spending Estimates By Industry, May 2014 [CHART]
Mobile accounts for slightly more than 35% of digital ad budgets this year.
Read MoreShare of Online Video Ad Views By Vertical, Q1 2014 [CHART]
CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1.
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