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Posts Tagged ‘eTailing’

Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]

Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.

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Live Primetime Social TV Activities, February 2014 [TABLE]

78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.

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Sources Mobile US Hispanics Use To Research Products, August 2014 [CHART]

53% of Hispanic mobile buyers looked for online product reviews on their smartphones and tablets.

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Products Purchased By Mobile Hispanic Buyers, August 2014 [CHART]

US Hispanic consumers are likelier than their non-Hispanic counterparts to buy via smartphone or tablet.

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Millennial Content Sharing By Category & Channel, April-July 2014 [CHART]

Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content.

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Offers In Retail Mobile Ads To Which Users Are Likely To Respond, June 2014 [CHART]

Mobile users were most likely to engage with mobile retail ads before they shopped, cited by 73% of respondents.

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Average Lead Time For Researching Retail Products via Mobile, June 2014 [CHART]

81% of US mobile users turned to their devices to research retail items at home or work—meaning before heading to a brick-and-mortar—while 19% engaged with mobile during a shopping trip.

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Factors That Would Increase The Likelihood Of Social Commerce, August 2014 [TABLE]

Just 5% of US adult internet users had made a purchase on a social network such as Facebook, Twitter or Pinterest.

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Consumers Who Prefer Discounts vs Free Shipping By Age, Q2 2014 [CHART]

Age played a big role in whether US internet users preferred a percentage discount vs. free shipping.

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eTailers' Most Effective Customer Incentives, July 2014 [CHART]

Percentage discounts led the pack as the most effective customer incentive.

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