eTailing Archives - Page 13 of 103

Products Most Likely To Be Shared On Social Media, October 2014 [CHART]

Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.

Most Important Channels When Making A Purchase, June 2014 [CHART]

Among digital shoppers worldwide, 72% said the traditional store experience was important when making a purchase.

Daily Deal User Demographics, October 2014 [CHART]

Roughly 4 in 10 American adults use online coupons or deals like those offered by Groupon.

Consumers' Relationships With Brands, October 2014 [CHART]

45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.

Where Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]

Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.

mCommerce Use & Attitudes, August 2014 [TABLE]

While just 13.5% of US internet users made a mobile payment, more than half believed they would probably become widely used in the next five years.

Changing Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.

Benchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]

Direct-to-site customers represent the most valuable mobile commerce traffic segment.

US eCommerce Benchmarks By Device, Q2 2014 [TABLE]

Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1).

Consumers Response To Irrelevant Brand Messages, September 2014 [CHART]

Two-thirds of consumers said they have unsubscribed from a company’s email list after it sent them irrelevant information or products.