Posts Tagged ‘eShopping’
Multi-Screen Behavior [INFOGRAPHIC]
90% of people move between devices to accomplish a goal.
Read MoreSections Of Websites On Which Users Watch Product Videos [CHART]
Half of US internet users had watched product videos on the homepage of a retailer, and 47% had watched them on product pages.
Read MoreMobile Moms & Back-To-School Shopping [INFOGRAPHIC]
The Interactive Advertising Bureau and Meredith’s Parents Network released a joint study called “Moms Go Back-To-School with Mobile.”
Read MoreMulti-Device Path To Purchase [TABLE]
Two in three respondents used multiple devices sequentially to shop online, with the path to purchase beginning on a smart phone for 65% of those respondents.
Read MoreEffect Of Online Discounts On In-Store Purchases [TABLE]
45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device.
Read MoreParents & Promotions [CHART]
33% of parents said they are looking more for promotion codes or discounts when shopping this year, compared to 26% of respondents without children.
Read More2012 Back-To-School Shopping Budgets Compared To 2011 [CHART]
Retailers can expect similar Back-To-School sales figures.
Read MoreTypes Of Back-To-School Retailers [CHART]
Just like last year, mass merchants are the preferred retailer for back-to-school purchases.
Read MoreBack-To-School Shopping Lists [CHART]
The lower rate of consumers buying bed/bath, dorm, and kitchen products corresponds to the lower proportion of consumers buying products for college students.
Read MoreStudents For Whom Back-To-School Shoppers Are Shopping [CHART]
Three out of four back-to-school shoppers are purchasing products on behalf of their children, most often being elementary aged children.
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