Posts Tagged ‘Entertainment Marketing’
Social Media's Influence On TV, 2013-2015 [CHART]
Some 31% of US and Canadian adults say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on social networks.
Read MorePreferred Pay TV Subscription Model, 2012-2014 [CHART]
Those tied to a monthly cable or satellite package were interested in mixing it up—and taking more control over the content they were paying for.
Read MoreAppeal Of A La Carte TV Service, April 2015 [CHART]
67% of US adult internet users said they paid for the majority of TV content they viewed, vs. 15% who mainly watched free TV.
Read MoreThe Value Of Loyal Social TV Fans [INFOGRAPHIC]
In addition to their loyalty, social TV fans who Tweeted about three or more episodes also exhibited other traits that could be valuable for TV networks and advertisers.
Read MoreTV Programs With The Most Loyal Social Fans [TABLE]
A Nielsen study revealed which programs had the most socially loyal fans during the past 2015 TV season.
Read MoreHow Social TV Fans Join Program Conversations [CHART]
A Nielsen survey demonstrates how social TV fans join Twitter conversations about their favorite programs during the course of a season.
Read MoreInternet-Connected TV Market Penetration & Viewing, 2010-2015 [CHART]
Some 56% of US households have at least one TV set connected to the internet through a video game system, smart TV set, Blu-ray player and/or streaming media device.
Read MoreNews Topics Consumed Via Twitter vs Facebook [CHART]
Roughly two-in-three Twitter news users (67%) report regularly seeing at least six of the 11 news topics asked about, compared with 57% of Facebook news users.
Read MoreMost Popular Smart Watch Apps By Gender, October 2014 [TABLE]
Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.
Read MoreSocial TV Engagement Rates By Show Type, May 2015 [CHART]
Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing.
Read More