Posts Tagged ‘Entertainment Marketing’
How People Watch TV By Ethnicity [TABLE]
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Read MoreWhat Jeff Bezos Owns [INFOGRAPHIC]
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.
Read MoreUse Of Voice Search On TV [CHART]
Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV?
Read MoreTV Viewing Device Share [CHART]
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Read MoreDevices Through Which People Watch TV [CHART]
An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.
Read MoreEmail Deliverability Benchmarks By Industry [CHART]
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Read MoreAverage Social Shares Per Press Mention By Industry [CHART]
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
Read MoreDormant Email Subscribers By Industry [CHART]
The majority of email subscribers tend to be inactive.
Read MoreHow People Find Their Favorite TV Shows
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
Read MoreSocial TV Behavior By Channel [CHART]
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
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