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Posts Tagged ‘Entertainment Marketing’

Most Popular Types Of Companies Followed On Social Networks [CHART]

Entertainment-related companies are the most popular to follow on social networks.

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Top 10 TV Programs & Events By Social Chatter [TABLE]

The number of social conversations about TV on several leading social sites rose from just over 10 million in June 2011 to over 81 million by June 2012.

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Cell Phones As A Distraction From TV By Generation [CHART]

38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.

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Demographics Of Cell Phone Owing TV Viewers [TABLE]

Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.

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Social Media TV Chatter, January – June 2012 [CHART]

In June alone, Trendrr tracked more than 81 million social-TV conversations and interactions. That’s an all-time high, a 15% increase from May 2012 and a 681% increase from June 2011.

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US Online Ad Spending By Industry, 2011-2016 [CHART]

While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.

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American Media & Entertainment Industry Online Ad Spending [CHART]

Online ad spending by the US media and entertainment industries will rise from $2.77 billion in 2012 to $4.34 billion by 2016.

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American TV & Online Video Viewers By Device [CHART]

Despite the growing use of second- and third-screen devices, TVs remain the dominant way that people get their video fix.

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Devices Used To Watch TV & Online Video [CHART]

91.7% of consumers have watched video content on another device besides a television.

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Best Tweeting Days By Industry [TABLE]

Although only 19% of brand tweets are published on weekends, these tweets show engagement rates that are 17% higher than weekdays, according to a June 2012 Buddy Media report.

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