Posts Tagged ‘Entertainment Marketing’
Tablet TV's Effect On Traditional TV Viewing By Age, Spring 2012 [CHART]
About half of tablet TV viewers of all ages told market researcher The Diffusion Group they were watching the same amount of regular TV as before.
Read MorePrimetime TV Viewing Habits, 2004 vs 2008 vs 2012 [CHART]
Among the 56% of respondents who reported using a TV set “yesterday” during the 8-9 PM hour, 26% said they spent that time watching a recorded program.
Read MoreInternet Ad Revenues By Industry, H1 2011 vs H1 2012 [CHART]
Retail advertisers accounted for 20% of the $17 billion in first half (H1) revenues, or $3.4 billion.
Read MoreWays People Share Their Opinions About Movies, October 2012 [CHART]
88% of consumers prefer to share their movie opinions with family through offline methods such as face-to-face (53%), on the phone (23%), or via text (12%).
Read MoreTypes Of mCommerce Product Purchases By Gender, September 2012 [CHART]
About a third of men have purchased digital content via their mobile devices.
Read MoreAlicia Keys & Ne-Yo Discuss Why They Love Twitter & Tumblr [VIDEO]
Alicia Keys and Ne-Yo speak of their love and and hang ups of using social media sites such as Twitter and Tumblr.
Read MoreContent Consumption Growth Drivers In Media & Entertainment Industries, 2012 [CHART]
Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years.
Read MoreTechnologies That Will Most Affect The Media & Entertainment Industries, 2012 [CHART]
It is the mobile-based technologies that CEOs think will have the greatest effect on the media and entertainment industry in the next three years.
Read MoreTop Category Spenders On Video Ads In Q2 2012 [CHART]
The CPG category was the leading online video ad spender on the YuMe network in Q2 2012.
Read MoreMobile Advertising Post-Click Actions, 2011 [CHART]
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
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