Posts Tagged ‘Entertainment Marketing’
Global Ad Spending Growth By Sector, H1 2012 [CHART]
The telecom sector led all industries in global ad spending growth for the first half (H1) of 2012.
Read MoreHoliday Items Consumers Would Consider Purchasing On Smart Phones, 2011 & 2012 [CHART]
Smart phone owners found price comparison information the most helpful for holiday shopping on their phone, at 67%.
Read MoreTablet Owners In-App Ad Interest by App Type, October 2012 [CHART]
3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI.
Read MorePre-Roll Video Ad Metrics By Industry, Q2 2012 [CHART]
In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries.
Read MoreOnline Video Viewership Among Select Industries Worldwide, Q3 2012 [CHART]
Viewership of online videos in the CPG category was up sharply in Q3 2012 compared to the previous quarter.
Read MoreTop 10 TV Programs By Cost Of 30-Second Spot, 2011-2013 Season [CHART]
NBC’s “Sunday Night Football” commands the highest average price for a 30-second spot.
Read MoreMovie-Going Mobile Activities, September 2012 [CHART]
Regular moviegoers were significantly more likely to use their smart phones to purchase tickets, check in to a social network or comment about a film online.
Read MoreFrequency Of Mobile/App Use To Pick Movies To See In Theaters, September 2012 [CHART]
About two-thirds of regular moviegoers used the mobile web or an app to help them decide what to see at least some of the time, compared with four in 10 infrequent film watchers.
Read MoreMobile Movie Going Activities, September 2012 [CHART]
Mobile devices play key roles for many moviegoers, from helping them research films to letting them watch movie trailers.
Read MoreMobile App Growth By Category, May 2012 [CHART]
US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).
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