Posts Tagged ‘Entertainment Marketing’
92% Of Consumers Share Mobile Video Clips [PIC]
63 percent of digital video screening on mobile phones does not happen on-the-go, but rather at home.
Read MoreMost Socially-Engaging TV Genres, January-November 2012 [CHART]
Sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations.
Read MoreWeb Series Costs [INFOGRAPHIC]
This infographic by The Danger Brain breaks down the costs of producing a web series using Video Game High School as an example.
Read MoreFrequency Of Digital Content Purchasing By Country, December 2012 [CHART]
11% of internet users in the US say they regularly pay for digital content such as newspapers, TV programs, film, eBooks, music and smart phone apps.
Read MoreTime Spent With Mobile Apps By Category, November 2012 [CHART]
US consumers spent an average 127 minutes on mobile apps per day. That’s up 35% from 94 minutes spent per day in December 2011.
Read MoreUS Search Advertising Click-Through Rates By Industry, Q3 2011- Q3 2012 [CHART]
US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.
Read MoreFacebook's Kay M. Madati Discusses The Intersection Of Entertainment & Social [VIDEO]
Kay M. Madati, head of entertainment and media and global marketing solutions at Facebook, discussed this and the effect of social media on entertainment at Mashable’s Media Summit.
Read MoreMultitainment Behavior By Device Pairs, Q2 2012 [CHART]
Consumers’ attention is more divided than ever as media multitasking becomes the norm.
Read MoreDemographics Of Related Content Clickers By Content Category, October 2012 [TABLE]
All groups were significantly more likely to click on articles rather than videos if they were linked to from content they found interesting.
Read MoreMultitainment: TV & Smart Device Multi-Tasking, November 2012 [TABLE]
Consumers aren’t just watching TV, they’re also checking email on their tablets, visiting social networks on their smartphones, and shopping.
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