Entertainment Marketing Archives - Page 42 of 50

Pay TV Tablet App Use, February 2013 [CHART]

26% of respondents with tablets had downloaded their service provider’s tablet app. But even of those who had downloaded the app, only 18% said they’d used it.

INTERVIEW: Game of Thrones Author George R.R. Martin Speaks With Walt Mossberg [VIDEO]

AllThingsD’s Walt Mossberg and Kara Swisher interview the author of the “Game of Thrones” fantasy novel series, George R.R. Martin, as well as the television show’s creators, D.B. Weiss and David Benioff.

Rich Media Viewability By Vertical, September 2012 [CHART]

63% of rich media ads are viewable.

Twitter Buzz & TV Ratings, March 2013 [CHART]

For 18-34-year-olds, an 8.5% rise in Twitter volume corresponds with a 1% increase in TV ratings for premiere episodes.

Millennial Early Adopters' Media Use, March 2013 [CHART]

52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices.

Viewability Rate For Rich Media Ads By Industry, September 2012 [TABLE]

Rich media ads purchased by firms in the travel industry were most likely to be viewable, at 10 percentage points above average, while those in the financial vertical were only seen half the time.

Use Of Game Consoles To Stream Video, 2010-2012 [CHART]

Americans still use their game consoles mostly for playing video games, but video on-demand (VOD) and streaming services are capturing more of console usage time.

Email Volume Variance By Industry, Q4 2012 [CHART]

Email volume rose 5.4% year-over-year in Q4.

Beyond Social Media: Simcity Fail, Dove's "Real" Beauty & NBA's Social Slam Dunk [PODCAST]

This week’s highlights: Electronic Arts’ Simcity Fail; Dove’s “Real” Beauty App; Old Spice’s Director Of Marketing: Mr. Wolfdog; NBA’s Social Slam Dunk & more.

How To Do A Comedy Promo Trailer: Louis C.K.'s HBO Oh My God Special [VIDEO]

This is a great example of how to do an effective promotional trailer for a comedy special. Louis C.K. pokes fun at the conventions of the traditional promotional trailer.