Posts Tagged ‘Entertainment Marketing’
Global Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]
For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.
Read MoreGlobal Facebook Cost Per Like By Industry, March 2013 [TABLE]
General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.
Read MoreAd Viewability Benchmarks By Site Type, 2012 [CHART]
Covering 2012 activity, the data shows that viewability rates were lowest on shopping and auction (34.3%) and ad network (36.7%) sites, and highest on employment (68.5%), news (67%) and music and streaming media (66.1%) sites.
Read MoreMedia & Entertainment Strategic Priorities During Digital Transformation, June 2013 [CHART]
Digital’s share of top-line revenue is expected to grow from 47% on average this year to 57% by 2015.
Read MoreImmediate Text Message Marketing Responses By Industry, June 2013 [CHART]
The finance and banking and travel and transport sectors garner quick responses, with 57% and 54% of their responses, respectively, coming in the first 15 minutes.
Read MoreTV Everywhere & Subscription Television Satisfaction, June 2013 [CHART]
TV Everywhere has yet to reach 50% of America’s multichannel TV subscribers.
Read MoreTraditional Television Viewing By Age, Q1 2011-Q1 2013 [TABLE]
Traditional TV consumption continues to drop off on a year-over-year basis among 18-24-year-olds, though the rate of decline slowed somewhat in Q1.
Read MoreFacebook Ad Performance By Industry, Q1 2013 [CHART]
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in Facebook click-through rates.
Read MoreTablet vs. Smart Phone Website Visits For Select Industries, January 2013 [CHART]
Travel not only had the highest percentage of internet traffic coming from tablets at 11.2%, but it was also the only industry studied that actually saw more tablet traffic than smart phone traffic.
Read MoreFirst Person Point Of View Home Movies: Disneyland Through Google Glass [VIDEO]
Joe’s Daily compiled video clips taken via Google Glass during a vacation to Disneyland in California: One aspect of Glass that will have mass consumer appeal.
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