Posts Tagged ‘Entertainment Marketing’
Multitainment Activity, July 2013 [CHART]
TV viewers frequently multitask, and while multitasking activities are varied, they often involve a second screen.
Read MoreWhy People Watch TV Commercials By Genre, July 2013 [CHART]
The quality of the editorial content also appears to be a bigger influence on viewers than the quality of the ad.
Read MoreTop Social Video Verticals By Share Of Voice, Q2 2013 [CHART]
The number of branded video shares grew by 7% quarter-over-quarter in Q2 to exceed 33 million.
Read MoreIncremental Mobile Search Advertising Clicks, July 2013 [CHART]
Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.
Read MoreGoogle Lowers The Barrier To Entry For Internet TV With Chromecast [VIDEO]
Google just released Chromecast, a thumbdrive device that fits into any HDMI port that allows you to play YouTube videos and stream Netflix & Pandora to your TV.
Read MoreHow People Stream Netflix, June 2013 [CHART]
The majority of Netflix streamers reported watching the service on their PC.
Read MoreUS Cord Cutters vs Netflix Streaming Subscribers By Age, June 2013 [CHART]
Nearly three-quarters of Netflix subscribers in the US still kept their cable, satellite or telecom pay TV subscriptions.
Read MoreWhere Americans Use Their Smart Phones, July 2013 [TABLE]
72% of smart phone owners are within 5 feet of their devices the majority of the time.
Read MoreTop 10 Most Effective Television Commercials Of Q2 2013 [TABLE]
AT&T Wireless took top honors on the new scale, outperforming the 12-month telecom services category norm by 23.9% with its “Whatever-Proof” spot.
Read MoreNorth American Sponsorship Spending By Type, 2011-2013 [TABLE]
Sponsorship spending, at $19.2 billion, will comprise 14% of total marketing spending in North America in 2013.
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