Posts Tagged ‘Entertainment Marketing’
10 Most Popular YouTube Partner Channels, June 2013 [TABLE]
VEVO is the most popular channel in terms of unique viewers and total videos.
Read MoreMade-For-Web TV Programs By Provider, 2013 [TABLE]
In the longer-form category, Netflix, Hulu and Amazon are leaders, and the three services have each begun to introduce original content in the past few years.
Read MoreKevin Spacey Discusses The Changes Affecting The TV Industry [VIDEO]
Kevin Spacey considers the changes sweeping the TV industry and the opportunities for those who live to tell stories and engage audiences.
Read MoreEmail Click-to-Open Rates By Industry, Q2 2012 [CHART]
49% of email opens happen on a mobile device.
Read MoreUS Pay-TV Subscriber Trends, August 2013 [CHART]
The number of pay-TV subscribers in the US shrunk by 146,000 during the first 6 months of this year (H1), the first net loss of customers over the initial 6 months of a year.
Read MoreActive Email Subscriber Rates By Industry, Q2 2013 [CHART]
B2B email databases had a subscriber activity rate of just 1.5% (referring to the percentage who opened an email in the last 90 days).
Read MoreMotivations For Using Digital Media, August 2013 [TABLE]
Compared to consumers in 32 other countries, Americans are among the least motivated to use digital media for self-expression, even using online media typically associated with self-expression (such as blogging) more out of a desire for entertainment.
Read MoreTV Homes & Multi-Channel Video Subscriptions, August 2013 [TABLE]
86% of TV households in the US subscribe to some type of multi-channel video service.
Read MoreEffect Of Tweets On TV Ratings By Genre, August 2013 [CHART]
The volume of tweets caused significant changes in live TV ratings among 29 percent of the 221 broadcast primetime programepisodes sampled.
Read MoreSocial Networks From Which Marketers Cross-Post To Twitter, Q2 2013 [CHART]
52% OF marketers cross-posted content to Twitter from from Instagram, 34% from foursquare, 27% from Vine, and 25% from LinkedIn.
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