Posts Tagged ‘Entertainment Marketing’
TV Viewers' Attitudes Toward Network & Cable Television, September 2013 [CHART]
57% of US adult TV viewers agree that the shows on cable TV are better than network TV shows.
Read MoreYahoo! Screen App [VIDEO]
David Erickson discusses the new Yahoo! Screen app that consolidates video from Yahoo!’s partners into one video viewing mobile app.
Read MoreVariety Of Channels Watched By TV Viewers, September 2013 [CHART]
Almost 9 in 10 TV viewers say they watch the same channels over and over again.
Read MoreAverage Number Of Actions Taken After Mobile Searches By Category, Q4 2012 [CHART]
US smartphone users averaged 2.20 actions after conducting a mobile travel search.
Read MoreMost Desirable Future TV/Video Services & Options, September 2013 [CHART]
A leading 10.7% share of TV viewers from around the world said they want their future TV experience to be free of ads.
Read MoreFrequency With Which Americans Consume Streaming Video, July 2013 [TABLE]
35% of US Web users often or sometimes streamed video through a subscription service, such as Netflix.
Read MoreTypes Of Content American TV Viewers Watch During Primetime, May 2013 [CHART]
Live TV remained the most common type of content that TV viewers watched during primetime, with 67% doing so.
Read MoreUS Online Ad Spending Share By Industry, 2011-2017 [TABLE]
eMarketer expects the retail industry’s share of the total US digital advertising pie to decline slightly, from 22.3% in 2013 to 22.0% in 2017.
Read MoreXbox One & The Rise Of Ala Carte Video Pricing [VIDEO]
During this episode of the Beyond Social Media Show, David Erickson discusses the trend toward ala carte video pricing that is emerging through the use of video game console apps like those for ESPN and NFL.com on the upcoming Xbox One entertainment system.
Read MoreYelp Reviews & Small Businesses [INFOGRAPHIC]
This infographic from Merchant Warehouse illustrates Yelp reviews affect on small businesses.
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