Posts Tagged ‘Entertainment Marketing’
Breaking Bad's Social TV Integration [VIDEO]
Albert Maruggi and David Erickson discuss AMC’s efforts to integrate television entertainment and social activity around the hit show Breaking Bad.
Read MoreBreaking Bad's Story Sync, Auto-Refreshes & Colin Kaepernick's Favorite Tweets – Beyond Social Media Show [VIDEO]
Topics on episode 18 of the Beyond Social Media Show: Breaking Bad’s story sync; Century 21’s Breaking Bad Craigslist ad; Colin Kaepernick’s favorite tweets & social television.
Read MoreNetflix's Breaking Bad Twitter App: SpoilerFoiler.com [VIDEO]
Netflix’s Twitter App Spoiler Foiler blacks out any tweets in your feed that might spoil Breaking Bad episodes.
Read MoreTime Using Tablets By Activity, September 2013 [CHART]
Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio.
Read MoreTime Spent Online By Platform & Content Type, April 2013 [TABLE]
Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content.
Read MoreSocial Television Behavior By Genre, September 2013 [CHART]
30% of airtime tweets are posted during commercial breaks, a figure that corresponds to the share of commercial time during the episodes’ airtimes.
Read MoreHouse of Cards: Interview With Kevin Spacey, Robin Wright & Beau Willimon [VIDEO]
House of Cards star Kevin Spacey, co-star Robin Wright and producer-writer Beau Willimon sit down for a live interview on the set to discuss the political drama.
Read MoreTelevision & Movie Streaming Audiences By Generation, September 2013 [CHART]
51% of Americans aged 13-54 now watch TV programs or movies using streaming video at least once a week
Read MoreMarketing Email Click-To-Open Rates By Industry & Platform, Q2 2013 [TABLE]
While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.
Read MoreWeekly Time Spent Watching TV By Age, Q1 2011-Q2 2013 [TABLE]
While youth are indeed watching less TV, it’s not yet a precipitous decline than widely assumed.
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