Posts Tagged ‘Entertainment Marketing’
Netflix Pirate-Sources Programming Decisions [VIDEO]
David Erickson discusses how Netflix uses sites like The Pirate Bay to identify what video content is popular in a market they are about to enter and to serve as a source of leads.
Read MoreTwitter & Comcast To Offer Social Remote Control [VIDEO]
David Erickson discusses the partnership between Twitter and Comcast that will result in a social media remote control button that lets you change your television channel from a tweet or DVR an upcoming episode.
Read MoreMonthly Average Video Game Revenue Per User By Game Type, 2012 [CHART]
Although mobile games are a growing category, they also generate less average revenue per user than other forms of gaming.
Read MoreUS Video Game Revenues By Type, 2009-2012 [CHART]
In 2012, the “other” video game category grew to $7.7 billion, up from $5.4 billion in 2009.
Read MorePrimary Entertainment Devices For Young Mobile Users, October 2013 [CHART]
Among 18-34-year-old smart phone and tablet users, a leading 35% count those devices as their primary entertainment medium.
Read MoreOnline Ad Spending By Industry, 2012-2017 [TABLE]
eMarketer estimates that healthcare and pharmaceutical marketers will invest 54% of their paid digital dollars in direct-response efforts this year.
Read MoreRedskins' PR Debacle, Google Hummingbird Update & Hyundai's Walking Dead Mobile – Beyond Social Media Show [VIDEO]
Topics on episode 20 of the Beyond Social Media Show: Washington Redskins’ PR debacle; Google Hummingbird Update; Hyundai’s Walking Dead Mobile & Google’s Path To Purchase tool.
Read MoreMost Popular TV Shows By On- & Offline Buzz, September 23-29, 2013 [TABLE]
The number of tweets about TV grew by 38% year-over-year in Q2 to reach 263 million, while the number of authors tweeting about TV grew by 24% to 19 million.
Read MoreTV Viewers' Attitudes Toward Pay-TV, October 2013 [TABLE]
TV viewers themselves believe that pay-TV will be largely replaced by alternative viewing sources in the next 5 years.
Read MoreAffluent Americans' Annual Expenditures, September 2013 [TABLE]
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
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