Posts Tagged ‘Entertainment Marketing’
Use Of Online "Tune-In" Advertising To Drive TV Ratings, 2013 vs 2014 [CHART]
Nine in 10 stations now use digital tune-in advertising—that is, marketing and promotion of television programming to drive ratings.
Read MoreProducts & Services College Students Buy, July 2014 [CHART]
99% of US college students spent money at restaurants at least once per month.
Read MoreContent Sharing By Category & Social Channel, Q2 2014 [CHART]
Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1.
Read MoreMedia Multitaskers By Age & Gender, July 2014 [CHART]
Some 43% of US adults are media multitaskers who regularly go online while watching TV.
Read MoreTypes Of Mobile Apps US Hispanics Use, December 2013 [TABLE]
Nearly 70% of unacculturated US Hispanic internet users reported that a social media app was one of their top three used apps.
Read MoreUS News Consumers Top News Topics, June 2014 [CHART]
US news consumers (those who consume some type of news on a monthly basis) are most interested in national and local news (each at 57%).
Read MoreDevices Nordics Use To Watch Video, December 2013 [TABLE]
No more than one in 10 Nordics had either terminated or cut back their cable or satellite TV package in the past year in favor of online services.
Read MoreHow Americans Watch TV By Generation, June 2014 [CHART]
Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices.
Read MoreLikelihood Pay TV Subscribers Will Cut The Cord, 2011-2014 [TABLE]
The percentage of pay TV subscribers who were likely to cancel their cable services had held steady between 2011 and 2014.
Read MoreReasons People Watch TV Everywhere, November 2013 [CHART]
Flexibility is the main reason today’s busy, on-the-go consumers are taking advantage of TV Everywhere.
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