Posts Tagged ‘Entertainment Marketing’
Media & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]
Brand building and loyalty were the top online priorities for media and entertainment companies.
Read MoreWhy Consumers Go Online, November 2014 [TABLE]
There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.
Read MoreGlobal Netflix Hours Streamed Per Month Per Subscriber, 2011-2014 [CHART]
US Netflix subscribers’ total streaming hours have almost tripled from 1.8 billion in Q4 2011 to 5.1 billion in Q2 2014
Read MoreLive Primetime Social TV Activities, February 2014 [TABLE]
78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.
Read MoreMobile Voice Search Activities By Age Group, September 2014 [CHART]
55% and 41% of US teen and adult smartphone users conducted voice search daily, respectively.
Read MoreProducts Purchased By Mobile Hispanic Buyers, August 2014 [CHART]
US Hispanic consumers are likelier than their non-Hispanic counterparts to buy via smartphone or tablet.
Read MoreAmericans' Trust In Major Institutions, November 2014 [CHART]
Some 51% of American adults say they have less trust in major corporations than they did a few years ago, while just 8% have more trust.
Read MoreAffluents' Mobile Phone Activity By Age Group, November 2013 [CHART]
The big surprise in affluents’ media usage is the way older and younger age groups access media.
Read MoreMillennial Content Sharing By Category & Channel, April-July 2014 [CHART]
Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content.
Read MoreConsumer Expenditures, 2012 vs 2013 [CHART]
Consumers spent more on housing and transportation but less on apparel and entertainment in 2013, details the US BLS in a recent data release.
Read More