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Posts Tagged ‘Entertainment Marketing’

Content Sharing Activities By Category, Q3 2014 [CHART]

Business and Finance content sees above-average sharing on desktops (+24%).

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What US Teens Buy, October 2014 [CHART]

What US teens buy: Half of teen spending is concentrated in 3 categories.

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US Millennial Teens' Spending By Category, October 2014 [CHART]

Half of teen spending is concentrated in 3 categories.

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Growth In Authenticated Viewing, 2013-2014 [CHART]

46% of all ad views on long-form and live content came from behind authentication walls in Q3.

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Products Most Likely To Be Shared On Social Media, October 2014 [CHART]

Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.

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Netflix Original Programming Viewers By Age, Q1-Q3 2014 [CHART]

Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1.

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Video Viewing On Tablets, October 2014 [CHART]

Table ownership increased from 40% in 2013 to 50% in this year’s study.

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Expected Spending Habits By Generation, June 2014 [TABLE]

A slightly above-average proportion of millennials planned to reduce outlays on entertainment and eating out.

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Netflix Original Programming Viewers, Q1 vs Q3 2014 [CHART]

Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1.

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TV Average Audience Trends, Q3 2014 [CHART]

Overall TV viewership – measured by audience levels – is in fact steady.

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