Posts Tagged ‘Engagement’
Current & Future Mobile App Marketing Functions, October 2013 [CHART]
The most common use of mobile apps was to communicate with customers, named by 83% of respondents.
Read MoreContent Marketing Priorities For 2014 [CHART]
Curata has released the results of its third annual content marketing benchmark study.
Read MoreSocial Engagement With Brands, December 2013 [TABLE]
Almost 1 in 5 consumers claim to have discovered a product through Pinterest, while YouTube videos have influenced a purchase at least once for 53% of respondents.
Read MorePrimary B2B Content Marketing Revenue Drivers, December 2013 [CHART]
While B2B marketers are having some trouble measuring the ROI of their content marketing efforts, they’re fairly clear on which capabilities can best improve the revenue contributions of those efforts.
Read MoreMost Important Social Media Marketing Objectives Worldwide, November 2013 [CHART]
Brand awareness and customer engagement were the top social marketing objectives among marketing professionals worldwide for the upcoming year.
Read MoreMost Engaging Brand Post Types, November 2013 [CHART]
Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications.
Read MoreSalesforce & Customer Engagement, November 2013 [CHART]
More than 8 in 10 companies using Salesforce believe that customer engagement will overtake productivity as their primary driver of growth.
Read MoreMobile App Engagement, November 2013 [CHART]
Tablet users spent on average 24 minutes per app session, about 4 times longer than their typical website visit.
Read MoreMobile App Marketing Goals, May 2013 [CHART]
The primary goal of mobile apps was building frequency of interactions and engagement with a brand.
Read MoreSocial Engagement Rates By Post Types, Q3 2013 [CHART]
Likes account for the vast majority – 87% – of social engagement, but that share is inching back at the expense of comments and shares.
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