Posts Tagged ‘Engagement’
7 Definitions Of Real-Time Marketing, March 2014 [CHART]
A recent survey from Econsultancy found respondents claiming an average uplift in conversion rates of 26% from real-time marketing activities.
Read MoreAmerican Brands' Use Of Twitter As A Marketing Tool, March 2014 [CHART]
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness.
Read MoreBrands' Top Challenges Using Twitter, March 2014 [CHART]
While measuring ROI is a challenge, 65% of those surveyed agree that Twitter is an effective marketing tool. Still, close to one-third are undecided.
Read MoreTop Metrics To Measure Engagement, November 2013 [CHART]
86.2% of US agency and marketing executives said that engagement was a priority for their company.
Read MorePeople Who Are Engaged With Brands On Social Networks, December 2013 [TABLE]
Interaction rates for Instagram posts made by the 249 prestige brands studied were some 15 times higher than those on Facebook.
Read MoreMost Essential Mobile Tactics For Engagement, February 2014 [CHART]
Mobile applications emerge as the clear winner; they’re not only used by the most respondents (81%), but are considered an essential channel by the largest proportion (38%).
Read MoreEffect Marketers Expect From Content Marketing Efforts [CHART]
Respondents see content marketing as being most effective in the upper part of the customer acquisition funnel—especially for awareness-building and customer engagement.
Read MoreTop Content Marketing Objectives [CHART]
The marketers surveyed rank generating leads as their top content marketing priority for 2014. Engaging customers/buyers is second, and brand building is third.
Read MoreConsumers & Brand Engagement By Generation, January 2014 [CHART]
Roughly half of younger US Millennials (18-24) agree that brands say something about who they are, what their values are, and where they fit in.
Read MoreEvolution Of The Marketing Department [INFOGRAPHIC]
This infographic by Adecco illustrates the changing nature of the marketing department.
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