Posts Tagged ‘Engagement’
North American Online Marketers' Top Goals, August 2014 [CHART]
North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones.
Read MoreMarketers' Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Read MoreTop Challenges Of Developing An Integrated Customer Experience, August 2014 [CHART]
Given 5 choices as to their biggest hurdle when working with other functions to develop an integrated customer experience, CMOs pointed to the alignment of department strategies and priorities.
Read MoreContent Marketing Metrics: Most Effective Activities, May 2013 [CHART]
Metrics such as page views, clickthrough rate, likes and shares provide a view of how an online audience is engaging with content, but these have proven to be shortsighted.
Read MoreTop Customer Insight Analytics, May 2014 [CHART]
Personalization and targeting were the second most popular requirements for analytics related to understanding the customer, cited by 53% of respondents.
Read MoreTop Content Marketing Objectives For B2B & B2C, August 2014 [CHART]
B2B marketers are largely focused on lead generation while brand engagement is the top objective among B2C marketers.
Read MoreDegree Of Programmatic Audience Engagement, July 2014 [CHART]
A majority of US and US-based advertisers, publishers and global technology and service are pursuing data-driven programmatic approaches to audience engagement in markets outside the US.
Read MoreUS Brands’ Average Facebook Post-Engagement Rates, H1 2014 [CHART]
The average Facebook brand’s post generated an engagement rate of 0.16% in the US during the first quarter of the year.
Read MoreTop Strategic Priority For Online Business Initiatives, June 2014 [CHART]
Slightly more than 6 in 10 C-level executives responding to the survey said that CEOs support digital-business initiatives, up from 55% last year and 46% the year before.
Read MoreBrand Post Engagement Rates By Social Site, July 2014 [CHART]
User interaction rates with brands’ posts on LinkedIn trail other platforms that also have professional members.
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