Engagement Archives - Page 5 of 14

Nonprofits' Content Marketing Goals, 2013 vs 2014 [TABLE]

While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.

Top Brands' Instagram Activities, Q3 2014 [TABLE]

86 of the Interbrand 100 had an Instagram account.

Email Engagement By Device Type, December 2014 [CHART]

PCs accounted for 72.2% of overall clicks for the subset of email addresses examined in the study, despite representing a smaller 64.2% of email addresses.

Data Marketing & Ad Spending By Channel, November 2014 [CHART]

Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.

Attitudes Toward Analyzing Social Media Engagement Data, October 2014 [CHART]

Nearly 9 in 10 US companies with at least 100 employees will use social media for marketing purposes this year.

Top Reasons Large Advertisers Buy Mobile, October 2014 [CHART]

Customer engagement is one of the key reasons large advertisers buy mobile ads.

Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]

More B2B (86%) than B2C (77%) marketers are using content marketing this year.

Facebook Post Interaction Rates By Industry, 2013-2014 [CHART]

The retail industry topped all others tracked in Q3 post interaction rates, with its 4.18% average representing a 13% increase over the year-earlier period.

Marketers' Perceptions Of Customers' Attitudes Toward Customer-Centricity, September 2014 [CHART]

The attributes that best define customer centricity are a senior management team committed to understanding the customer, functional alignment in support of a holistic customer experience strategy and a corporate culture that prioritizes customer satisfaction.

2015 B2B Content Marketing Trends [INFOGRAPHIC]

This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.