Posts Tagged ‘Engagement’
Nonprofits' Content Marketing Goals, 2013 vs 2014 [TABLE]
While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.
Read MoreTop Brands' Instagram Activities, Q3 2014 [TABLE]
86 of the Interbrand 100 had an Instagram account.
Read MoreEmail Engagement By Device Type, December 2014 [CHART]
PCs accounted for 72.2% of overall clicks for the subset of email addresses examined in the study, despite representing a smaller 64.2% of email addresses.
Read MoreData Marketing & Ad Spending By Channel, November 2014 [CHART]
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
Read MoreAttitudes Toward Analyzing Social Media Engagement Data, October 2014 [CHART]
Nearly 9 in 10 US companies with at least 100 employees will use social media for marketing purposes this year.
Read MoreTop Reasons Large Advertisers Buy Mobile, October 2014 [CHART]
Customer engagement is one of the key reasons large advertisers buy mobile ads.
Read MoreComparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
Read MoreFacebook Post Interaction Rates By Industry, 2013-2014 [CHART]
The retail industry topped all others tracked in Q3 post interaction rates, with its 4.18% average representing a 13% increase over the year-earlier period.
Read MoreMarketers' Perceptions Of Customers' Attitudes Toward Customer-Centricity, September 2014 [CHART]
The attributes that best define customer centricity are a senior management team committed to understanding the customer, functional alignment in support of a holistic customer experience strategy and a corporate culture that prioritizes customer satisfaction.
Read More2015 B2B Content Marketing Trends [INFOGRAPHIC]
This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.
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