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Posts Tagged ‘Engagement’

Top Ways To Improve Email Subscriber Interactions, October 2015 [CHART]

Increased personalization ranks as the leading method by which companies feel they can improve email interaction among subscribers.

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Top Benefits Of Personalized Content, June 2015 [CHART]

Higher response and engagement rates are the No. 1 reason to use personalized content.

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Retail Marketers Top Business Challenges, September 2015 [CHART]

Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.

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Social Engagement Rate For US Influencers By Industry, H1 2015 [CHART]

The Social engagement rate for US influencers averaged 3.4% in H1 2015.

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Best Social Channels For B2B Customer Pre- & Post-Sale Engagement, June 2015 [TABLE]

LinkedIn is B2B firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.

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Influencer Engagement Challenges, May 2015 [CHART]

Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.

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Organizational Goals For B2B Content Marketing, 2014 vs 2015 [CHART]

Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.

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The Benefits Of Marketing Personalization, June 2015 [CHART]

Higher response and engagement rates are the No. 1 reason to use personalized content.

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Top Social Video Ad Metrics, December 2014 [CHART]

Mixpo noted that respondents were looking for more than just a social video view or time spent with an ad; they wanted users to take additional steps after seeing the placements.

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Why Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]

Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.

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