Posts Tagged ‘Engagement’
Web Self-Service Benefits & Challenges, July 2013 [TABLE]
With about 40% of customer interactions being conducted via the web (31%), mobile web or mobile application (9%), the survey finds that many of those offering web or mobile self-service capabilities report increased traffic (54%) and sales (47%) since the launch of those capabilities.
Read MoreCMOs' Top Concerns, July 2013 [CHART]
30% of CMOs said they’re concerned with creating sustainable and engaging customer relationships, with another 22% stressing customer experience.
Read MoreSMBs Digital Marketing Objectives, March 2013 [CHART]
SMBs kept their goals for digital marketing simple: Driving sales and increasing brand awareness were No. 1 and No. 2, respectively.
Read MoreDigital Video vs. TV For Awareness & Engagement, April 2013 [CHART]
Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year.
Read MoreEngagement & Click-Through Rates For Advanced Tablet Ads, October 2012 [TABLE]
At a clickthrough rate (CTR) of 8.7%, the banner to full-page ad’s clickthrough performance on tablets was more than four times greater than the static web banner.
Read MoreImpact Of Data On Marketers' Operations, Q1 2013 [TABLE]
52% of marketers said data had a positive impact on identifying new business leads.
Read MoreContent Marketing Objectives For US B2B Marketers, 2011 & 2012 [CHART]
Engagement was the most frequently cited objective of content marketing among US B2B marketers.
Read MoreIn-Stream Video Ad Response Rates By Gender, 2012 [TABLE]
Men responded more to in-stream video ads than women, with a 17.6% higher click-through rate (CTR; 2.81% vs. 2.39%).
Read MoreMost Important Social Media Marketing Strategy Objectives, February 2013 [TABLE]
The greatest percentage of respondents from both B2B and B2C companies considered customer engagement to be the primary purpose of their social media marketing.
Read MoreVideo Engagement: Facebook Uploads vs. YouTube Links, January 2013 [CHART]
Facebook videos achieved a 40% higher Engagement Rate (0,25%) than YouTube links (0,151%) in the studied period.
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