Posts Tagged ‘Engagement’
B2B Content Marketing [INFOGRAPHIC]
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
Read MoreSocial Engagement With TV By Age Group, October 2013 [CHART]
3 in 10 broadband internet users aged 15-17 say they occasionally post comments to social media sites about the TV shows they watch, a figure which remains relatively high (25%) among 18-34-year-olds, but drops to just 10% of respondents aged 35 and older.
Read MoreMobile vs. Desktop Video Engagement Rates, Q3 2013 [CHART]
The average click-through rate (CTR) for video campaigns in Q3 was almost three times higher on smart phones and tablets (13.64%) than on desktops (5.45%).
Read MoreTop Metrics Used To Measure Native Advertising, June 2013 [CHART]
The majority of US marketers used engagement to measure native advertising.
Read MoreEmail Tactics' Effectiveness On Engagement, September 2013 [TABLE]
Email practices – from signup to unsubscribe – have significantly changed over the past 5 years.
Read MoreTypes Of Data Companies Analyze, 2012 & 2013 [TABLE]
Nearly 3/4ths of companies worldwide were analyzing interactions between different online channels, while just under half were looking at online-to-offline interactions.
Read MoreFacebook Brand Post Timing & Engagement, August 2013 [CHART]
Brands are less likely to post on Facebook on the weekend, and that seems like it might be a good decision.
Read MoreHow B2B Marketers Use Marketing Automation, June 2013 [CHART]
B2B marketers are eyeing marketing automation with a renewed focus.
Read MoreTop Benefits Of Real-Time Social Apps Embedded On Websites, June 2013 [CHART]
Those polled most often named an increase in user engagement as one of the top three benefits resulting from the use of such social applications.
Read MoreTypes Of Data Used To Drive Marketing, August 2013 [CHART]
45% of global marketers agree that data is the most underutilized asset in their organization.
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