eNewsletters Archives - Page 6 of 6

Lead Generation Content Funnel [ILLUSTRATION]

A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.

Mainstream & Niche Marketing Tactics [TABLE]

via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for…

Change In Content Marketing By Format [CHART]

via emarketer.com A good portion (35%) of North American companies planned to invest more in website content this year, with an even larger percentage (54%) expecting to do so with video. Email appears to remain a tried-and-true content marketing tactic, and most marketers are already comfortable with their level of investment: just 15% plan to…

A/B Testing Using MailChimp By Cary Lenore Walski

Cary Walski, Web Communcations Associate for the Minnesota Council on Foundations, talks about e-newsletters and how you can use Mail Chimp to test the effectiveness of your titles.