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Posts Tagged ‘Education Marketing’

Industries & Products For Which People Have Written Post-Purchase Online Reviews, October 2012 [TABLE]

Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.

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US Search Advertising Click-Through Rates By Industry, Q4 2011-Q4 2012 [TABLE]

Only 20% of new-car shoppers in the US buy the brand they first searched for, according to Google data.

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Global Mobile Ad Spending Share By Vertical, Q4 2012 [CHART]

The worst performers on tablets vs. smart phones were the fast-moving consumer goods and retail industry, along with the social and dating category.

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Tablet Ad Click-Through Rate Uplift By Industry, December 2012 [CHART]

Click-through rates for entertainment and media, as well as the travel category rose by 81% and 66%, respectively.

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The Online Revolution [INFOGRAPHIC]

There were more than 2 billion web users in 2012, which is a 566.4% increase from the year 2000

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Top Customer Touchpoints For Local Engagement, February 2013 [TABLE]

Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.

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Email Read Rates By Sector, Q4 2011 vs Q4 2012 [CHART]

Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier.

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Preparedness Of Marketing Teams, January 2013 [CHART]

Only 46% of marketers say their teams are well equipped to handle new trends and technologies.

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Preparedness Of Marketing Teams, January 2013 [CHART]

Only 46% of marketers say their teams are well equipped to handle new trends and technologies.

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Preparedness Of Marketing Teams, January 2013 [CHART]

Only 46% of marketers say their teams are well equipped to handle new trends and technologies.

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