Education Marketing Archives - Page 13 of 14

Encyclopedia Britannica vs Wikipedia [INFOGRAPHIC]

Statista created this infographic to illustrate the demise of the Encyclopedia Britannica at the hands of Wikipedia.

Common Tablet Activities By Generation [CHART]

For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.

Essential Technologies For The Fun Freshman Dorm Room [CHART]

One-half (50%) of college students say a big TV is essential for the fun freshman dorm room, and 48% say price is not the most important characteristic to consider when choosing a TV for college.

Types Of Companies/Products People Follow On Social Networks [CHART]

The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.

Most Popular Types Of Companies Followed On Social Networks [CHART]

Entertainment-related companies are the most popular to follow on social networks.

Email Unsubscribe Rates By Industry [TABLE]

Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.

Email Click-Through Rates By Industry [TABLE]

The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.

Unique Email Open Rates By Industry [TABLE]

Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.

Back-To-College Spending, 2007-2012 [CHART]

Parents and college students will spend an average of $907.22 this year on back-to-college items, up 12.2% from $808.71 last year, after 2 consecutive years of decline.