Economy Archives - Page 6 of 11

Pay TV Subscription & Cord-Cutting, Q1 vs Q3 2013 [CHART]

Centris indicates that 8% of US households reported having eliminated their pay-TV subscriptions in Q3 2013, double the percentage from the Q1 survey (4%).

Marketing Agencies' New Business Outlook, January 2014 [CHART]

Roughly 7 in 10 agencies believe that the number of new business opportunities this year will increase relative to last year, a step up from 60% who responded that way last year.

Importance Of Shopping Factors To Deal Seekers, January 2014 [TABLE]

A Experian new report segments shoppers into 6 deal-seeking segments, ranging from Deal-Seeker Influentials to Deal Rejectors.

Americans' Spending & Saving Preferences By Age Group, January 2014 [CHART]

62% of Americans say they more enjoy saving than spending money.

Global Marketing Budget Trends, October 2011 – December 2013 [CHART]

Global marketers are as optimistic regarding their budgets as they’ve been in at least a couple of years.

American Jobs That Are 90% Or More White [CHART]

Whites account for about 81% but there are 33 occupations counted by the BLS where whites officially account for nine in ten of all workers, or more.

Sentiment Of US Marketers, October 2013 [CHART]

Looking ahead at the next 6 months, 9 in 10 US marketers are either more (46%) or as (45%) optimistic about industry-wide marketing conditions as they are today.

Evolution Of Strategic Risks, October 2013 [TABLE]

Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation.

Dollar Store Shopping Trends, October 2013 [TABLE]

Only one-third of shoppers from the highest-income households ($150k+) say they don’t visit dollar stores, while most are frequenting the stores as much or more than they did last year.

Generational Dynamics Of Store Brand Purchases [VIDEO]

David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.