Posts Tagged ‘Economy’
Consumers' Perceived Benefits Of The Sharing Economy, December 2014 [CHART]
44% of US adult internet users were familiar with the sharing economy, and nearly one-fifth of respondents had actually used such a service.
Read MoreMarketing Budget Changes, 2012-2015 [CHART]
American CMOs are more optimistic about the economy than they have been in years, and with that optimism comes renewed enthusiasm for marketing budgets.
Read MoreBaby Boomers’ Spending Trends, February 2014 [TABLE]
Baby Boomers on the whole report spending more than they were a year ago.
Read MoreBaby Boomers In The Workforce By Age, February 2015 [CHART]
Almost 8 in 10 of the youngest Baby Boomers are working full-time, part-time or seeking work.
Read MoreAmericans' Assessments Of Their Own Financial Situation [TABLE]
American adults are feeling better about their personal financial situations this year.
Read MoreYoung Adults’ Socioeconomic Characteristics, 1980-2013 [CHART]
During the 2009-2013 period, 18-34-year-olds comprised 23.4% of the US population, down from 29.6% in 1980.
Read MoreAd Traffic Generated By Bots By Industry, September 2014 [TABLE]
Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.
Read MoreConsumer Willingness To Pay For New TV Programming, December 2014 [CHART]
Consumers seem willing to pay extra to add OTT to a basic internet + pay-TV package.
Read MoreWhy People Watch TV Online, October 2014 [CHART]
The desire to watch on their own schedule is one of the primary drivers of online video viewing.
Read MoreLatinos’ Attitudes Toward Social Progress, November 2014 [CHART]
Latinos are generally optimistic about the direction the country but they also feel that Latino discrimination is getting worse rather than better.
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