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Posts Tagged ‘Eastern Europe’

Global Facebook Users By Region & Country, 2011-2017 [TABLE]

Asia-Pacific has had among the fastest growth rates for Facebook use in the past two years.

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Global Facebook User Growth By Region & Country, 2011-2017 [TABLE]

Facebook’s user base is not declining in mature markets such as the US, though some users may be spending less time on Facebook and more time on Instagram—which Facebook owns.

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Global Media Ad Spending Share By Region, 2011-2017 [TABLE]

Western Europe accounts for the third-largest share of ad spending in the world and is far ahead of fourth-place Latin America by this metric.

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Global Media Ad Spending By Region, 2011-2017 [TABLE]

Growth was solid in 2012, at 5.4%, up from just 3.8% growth in 2011.

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Appeal Of Money-Saving Offers Among Social Brand Fans Worldwide, February 2013 [CHART]

7 in 10 Americans who follow brands online say that they want to stay more connected to those brands when they offer them coupons, discounts and free products.

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Global Average B2C eCommerce Sales Per Online Buyer by Region & Country, 2011-2016 [TABLE]

Average spending per user is lower in China but the sheer growth in China’s digital buyers is staggering.

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Global Online Buyers By Country, 2011-2016 [CHART]

The US will remain the single country with the largest share of worldwide B2C ecommerce spending, at 29.6% in 2013—down from 31.5% in 2012 despite relatively strong growth.

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Global B2C eCommerce Sales By Region, 2011-2016 [CHART]

In 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time.

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Global Digital Ad Spending Growth By Region & Country, 2011-2016 [CHART]

North America accounts for the greatest share of all digital ad spending, at 39% as of the end of 2012.

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Global Mobile Ad Spending By Region, 2011-2016 [CHART]

North America already has an edge on other world regions, and will widen that gap considerably by 2016.

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