Direct Mail Archives - Page 8 of 11

Most Effective SMB Marketing Channels, February 2013 [CHART]

The study found that 53% of respondents rated TV ads a top-2 box score on a 10-point scale of effectiveness.

Best Channels For Generating Customer Data, October 2012 [CHART]

As of October 2012, 49% of marketers said website analytics were the best source of customer data; 19% cited data from email campaigns and 12% said social media data.

SMB Marketing Budgets & Confidence In Competence, February 2013 [CHART]

Email marketing captures an average 15% of SMB marketing budgets.

B2B Marketing Channels By Lead Quality, November 2012 [TABLE]

Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.

B2B Marketing Channels By Lead Volume, November 2012 [TABLE]

When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.

Top Global B2B Marketing Channels, November 2012 [CHART]

Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization.

Millennials' QR Code Use By Media & Select Countries, 2012 [TABLE]

US consumers were more likely to report having scanned QR codes across every medium by which the codes were delivered.

Changes In SMBs' Ad Spending Tactics For 2013 [TABLE]

Of those SMBs who have used mobile advertising, a solid 83% said they were at least somewhat likely to use it again in 2013.

Purchase Influence Of Marketing Messages By Select Channels, January 2013 [CHART]

93% of marketers surveyed have made a purchase as a direct result of an email marketing message, compared to 56% of smart phone-owning consumers and 42% of consumers without a smart phone.

SMB Local Advertising Spending By Medium, 2012 vs 2013 [CHART]

SMBs will devote 26.6% of their local ad budgets to newspapers (18.6%) and other print media (8%) this year.