Direct Mail Archives - Page 6 of 11

Marketing Tactics Used By American Restaurants, March 2013 [TABLE]

Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.

Millennials’ Top Sources For Coupons & Deals, September 2013 [CHART]

Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from newspapers, with 51% indicating this to be the case.

Best Agency Self-Promotion Lead Generation Tactics, July 2013 [CHART]

Email lead capture programs were seen as effective for generating leads by just 29.7% of agency execs, while advertising was even less popular.

Coupon Users By Source & Age, July 2013 [CHART]

Younger coupon users are more likely than their older counterparts to obtain coupons through social and mobile channels.

Top Lead Prospecting Channels, 2012 vs 2013 [CHART]

Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).

Skills Needed To Be A Successful Marketer, June 2013 [CHART]

Respondents indicated that the most necessary skill today is the ability to use data analysis to extract predictive findings from big data.

Ad Spending Share Of US Automobile Dealerships By Media, 2002-2012 [TABLE]

Dealers have dramatically increased their digital ad spending over the past decade, from just 5.0% of spending in 2002 to 26.5% in 2012.

Affluent Shoppers' Preferred Purchase Channels By Demographic, April 2013 [CHART]

The store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents.

Marketing Attribution Channels, October 2012 [CHART]

Email and paid search are some of the easiest channels to include in attribution programs.

US Ad Revenues, 2013-2014 [CHART]

Ad spending on core media will inch forward by 0.4% this year, but that growth is a more robust 2.4% when excluding P&O revenues.