Direct Mail Archives - Page 4 of 11

Forecast: Auto Manufacturer Ad Spend Share For 2015 [CHART]

Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.

B2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]

41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.

Influence Of Email On Consumer Purchase Decisions, September 2014 [CHART]

Emails with discounts have a greater influence on purchase decisions than a variety of other forms of marketing communication.

Marketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]

Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).

Types Of Advertising To Which College Students Pay Attention, July 2014 [CHART]

Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.

Marketing Expenditures In The Next 5 Years [INFOGRAPHIC]

This infographic is based on data from an Accenture CMO study and illustrates where they thing their marketing dollars will be spent in the next five years.

Online Shoppers' Preferred Method For Researching & Buying Products, June 2014 [CHART]

Despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices.

Types Of Ads Nordic Residents Most Trust, February 2014 [TABLE]

Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.

US Local Media Revenue Forecast, 2013 & 2018 [CHART]

Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.

Ad Spending In Sweden By Media, 2013 [TABLE]

Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline.