Posts Tagged ‘Direct Mail’
Top Sources Of New Customers For Local Businesses [CHART]
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
Read MoreAttitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Read MoreGeneration X Purchase Influences, 2014 & 2016 [CHART]
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Read MoreUS Coupon Use By Type & Generation [CHART]
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Read MoreConsumers' Preferred Brand Communication Channel [CHART]
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
Read MoreMarketing Budgets By Channel [CHART]
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Read MoreTop Tactics For Reaching C-Suite Decision Makers [CHART]
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
Read MoreUS National vs State/Local Political Ad Spending By Media, 2015-2016 [TABLE]
Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
Read MoreHow Consumers Find Out About New Products, July 2015 [CHART]
Consumers’ top purchase influencers are also their top sources of new product awareness.
Read MoreConsumer Attitudes Towards Direct Marketing, April 2015 [CHART]
US adults are more likely to have a positive than negative reaction to seeing a catalog in the mail.
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