Demographic Targeting Archives

Social Media is Disrupting Rigid Demographic Marketing [VIDEO]

Johanna Blakley, Deputy Director of the Norman Lear Center, describes how new media is disrupting how marketers target consumers by identity and demographic categories. Blakley declares that social media will dismantle the rigid stereotypes of the old model of advertising.

Google AdWords Adds Demographic Targeting

Google has added a demographic targeting feature to their AdWords search engine advertising program.