Posts Tagged ‘Demand Generation’
Top B2B Demand Generation Tactics [CHART]
Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report study, in-person events lead the pack among demand gen tactics for B2B marketers.
Read MoreMost Difficult B2B Marketing Skills To Hire For [CHART]
92% of B2B companies are finding it difficult to hire good marketers. But which skills are hardest to find? As it turns out, marketing analytics is the skill set most difficult to fill.
Read MoreB2B Lead Flow Obstacles, July 2015 [CHART]
Just 15% of senior marketers in North America consider their demand generation strategies to be highly or very effective.
Read MoreTop Responsibilities Of B2B Marketers Now & In 2 Years, November 2014 [CHART]
Positioning was the No. 1 marketing responsibility among B2B marketers worldwide, cited by 90%.
Read MoreAlignment Between Sales Training & B2B Demand Generation, October 2014 [CHART]
About 1 in 10 B2B marketers & salespeople report a complete level of coordination between their demand generation and sales training teams.
Read MoreCoordination Between B2B Demand Generation & Sales Teams, October 2014 [CHART]
Just 10.5% of B2B marketing and sales professionals worldwide said their demand generation and sales training teams were completely coordinated.
Read MoreGlobal Business Investment Plans, August 2014 [CHART]
Nearly 56% of eMarketer Daily Newsletter readers and visitors to eMarketer.com said they would be spending more on branding-related activities over the next year.
Read MoreHow Marketers Are Maximizing Their Value, August 2014 [CHART]
Marketers are most interested in improving customer segmentation and targeting.
Read MoreEvolution Of The Marketing Department [INFOGRAPHIC]
This infographic by Adecco illustrates the changing nature of the marketing department.
Read MoreChanges That Have Most Influenced B2B Marketing, March 2013 [CHART]
Today’s marketer has moved from outbound, advertising and intuition-based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints, and data analytics,
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