Posts Tagged ‘Dayparting’
Desktop vs Mobile Retail Website Visits By Daypart, October 2013 [CHART]
Almost half – 48% – of site visits from desktops occur between noon and 8 PM, compared to 40% of mobile visits.
Read MoreMost Important Tactics For Optimizing Display Advertising, July 2013 [TABLE]
As for online display, targeting also ranked high, though in this case, advertisers looked to segment audiences and then deliver ads based on that delineation.
Read MoreEmail Open Rate By Hour Scheduled, August 2013 [CHART]
MailerMailer recently published the results of its annual analysis of email marketing metrics, with a section devoted to open and click rates by hour scheduled as well as by day of the week.
Read MoreiPhone & iPad Use By Hour Of The Day, May 2013 [CHART]
When it comes to mobile device use, the prevailing wisdom is that tablets are mostly used at home, while smartphones are more often used on-the-go.
Read MorePay TV Viewing By Daypart, August 2013 [CHART]
The top quartile, for example, spends about 6 hours per day watching TV, versus only 38 minutes for the bottom quintile.
Read MoreUS Email Open Rates by Hour Of The Day, 2012 [CHART]
During the first half of the year (H1), messages scheduled for midnight led to the best open rate, of 20.1%.
Read MoreGlobal Email Open Rates By Daypart & Device, May 2013 [TABLE]
Desktop and smartphone email opens happened most often between 10am and 4pm—during the typical workday.
Read MoreTV Viewing Times By Device, June 2013 [TABLE]
A plurality of tablet (22%) and smart phone (28%) TV viewing occasions tracked occurred during the daytime, between 9 AM and 3 PM.
Read MoreWhen Millennials First Grab Their Phones In The Morning, March 2013 [CHART]
Smart phones have so quickly embedded themselves in the lives of their users that 62% of all respondents said they reached for their device immediately after waking up, while 79% did so within 15 minutes of rising.
Read MoreTV Viewership By Daypart, April 2013 [TABLE]
Nielsen’s figures reveal that traditional TV viewers watch close to 2 hours of TV per day during primetime hours, but they spend more than 1-and-a-half hours watching during the daytime hours of 11 AM-3 PM, too.
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