C-Suite B2B Content Consumption

Chart: Dayparting - C-Level B2B Content Consumption

Tuesdays and Wednesdays were found to be the most active consumption days of the week, making up about half of the days where users requested information, particularly those in finance, IT and human resources.

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Email Open & CTRs By Hour [CHART]

Chart: Email Open and CTRs By Hour Of The Day

Every year, Omnisend analyzes clients’ email marketing and marketing automation data to see the biggest trends, opportunities and best practices that lead to great conversions and sales.

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Dayparting On Facebook, Instagram & Twitter [INFOGRAPHIC]

Infographic: Social Media Dayparting

This infographic by Unmetric is based on an analysis of 100 U.S. brands and their social media activity, illustrating the best time to post on Facebook, Instagram and Twitter. Keep in mind the mileage will vary and the best approach is to pay close attention to when your audience is active on these platforms. 

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