Posts Tagged ‘Data Mining’
Top Marketing Analytics Objectives In 2013 [CHART]
Some 28% of marketers worldwide indicated that measuring attribution across channels is an important analytic objective in 2013.
Read MorePreferred Audience-Targeting Data Sources For Advertising, April 2013 [CHART]
Where third-party data really came in handy was in targeting digital display ads.
Read MoreData Marketing: Strata Conference Interviews [VIDEO]
A playlist of video interviews with data marketing and visualization professionals who participated in the Strata conference.
Read MoreGlobal Big Data Analytics Capabilities, 2012 [CHART]
Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.
Read MoreBig Data Drove Obama's Victory
On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.
Read MoreThe Beauty Of Data Visualization by David McCandless
David McCandless turns complex data sets (like worldwide military spending, media buzz, Facebook status updates) into beautiful, simple diagrams that tease out unseen patterns and connections. Good design, he suggests, is the best way to navigate information glut — and it may just change the way we see the world.
Read MoreChart Wars: Data Visualization As A Messaging Vehicle
Alex Lundy explains the power of data visualization in public discourse.
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