Posts Tagged ‘Customer Service’
Facebook Brand Response Rates, Q2 2012 – Q2 2014 [CHART]
Brands around the world responded to an average 67% of users’ wall questions in Q2, inching up from the previous peak of 65% set in Q1.
Read MoreTop Content Marketing Objectives For B2B & B2C, August 2014 [CHART]
B2B marketers are largely focused on lead generation while brand engagement is the top objective among B2C marketers.
Read MoreConsumers’ Top Priorities When Shopping, August 2014 [CHART]
Price is the most important attribute for US consumers when shopping for goods and services, with 42% of respondents ranking it their top attribute and three-quarters ranking it among their top-3 (of 8 listed).
Read MoreMarketers Give Themselves Customer-Centricity Ratings, August 2014 [CHART]
Close to 6 in 10 global marketers report that their organizations personalize messaging based on understanding of individuals.
Read MoreTop Digital Transformation Priorities, April 2014 [TABLE]
Fully 88% of US digital strategists said their firms were undergoing a formal digital marketing transformation effort.
Read MoreCompanies' Insights From Social Data, July 2014 [CHART]
Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts.
Read MoreUS Brands’ Facebook Response Rates, H1 2014 [CHART]
Only 38% of Facebook user wall posts were responded to by US brands in June.
Read MoreFavored Social Channels For Customer Service, July 2014 [CHART]
Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response.
Read MoreComcast Customer Service Call From Hell & Kindle Unlimited [VIDEO]
This episode of Beyond Social Media: Comcast’s viral customer service call; Kindle Unlimited; Greenpeace brandjacks LEGO; wedding drones & LinkedIn buys Newsle.
Read MoreWeekly Retail-Related Mobile Activities Of Online Buyers, March 2014 [CHART]
One-quarter of respondents said they researched products on their mobile devices prior to visiting a store weekly.
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