Posts Tagged ‘Customer Service’
Top Measurable Benefits Of Social Media According To Execs, March 2013 [CHART]
83% of executives from around the world surveyed in 2012 reported using at least one social technology, up from 72% in 2011.
Read MoreMarketers, Data & Customer Loyalty, March 2013 [TABLE]
While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.
Read MoreMost Important Social Media Marketing Strategy Objectives, February 2013 [TABLE]
The greatest percentage of respondents from both B2B and B2C companies considered customer engagement to be the primary purpose of their social media marketing.
Read MoreCustomer Service Channels & Expectations, March 2013 [TABLE]
Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response.
Read MoreConsumer Reactions To Poor Mobile App Experiences, March 2013 [CHART]
56% of mobile application users report having encountered a problem (crash, freeze, error, etc.) when accessing an app.
Read MoreCitizen Generated LEGO Customer Service Testimonial [VIDEO]
This amazing LEGO customer testimonial video serves as a case study in how customer service has become an extension of public relations.
Read MoreInterbrand 100 Twitter Customer Service Activity, December 1, 2012 vs March 1, 2013 [CHART]
The number of Interbrand 100 brands with a dedicated customer service handle on Twitter has grown from 23 in December 2012 to 30 in March 2013.
Read MoreCMOs' Marketing Spending Projections, August 2011 – February 2013 [TABLE]
Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels.
Read MoreTypes Of Local Market Data Collected By Marketers, February 2013 [CHART]
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.
Read MoreInteraction With Brands Via Social Media By Generation, February 2013 [CHART]
67% of people have have interacted with a company via a social media channel for servicing versus 33% who have done so for marketing.
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