Posts Tagged ‘Customer Service’
Beyond Social Media Podcast: Google's New Linking Rules & Kickalicious Scores! [VIDEO]
This episode: This episode: Hanes’ Undercover Color; Social CEOs; Google’s linking rules; Kickalicious viral video; White House robots Hangout; B H Photo’s marketing.
Read MoreTop Social Media Marketing Goals In 2013 [CHART]
Consumer engagement and brand lift were the No. 1 goals of social media marketing, each cited by 67% of respondents.
Read MoreCharacteristics Of Socially Devoted Companies, August 2013 [TABLE]
76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, and 71% believe the customer service they provide via social media is a cost-saver.
Read MoreReasons People Use Brand Apps Regularly, July 2013 [CHART]
On average, 51% of people regularly use brand apps to keep informed about the brand, product, store or company (43%) and to get discounts and coupons (41%).
Read MoreConsumers' Attitudes Toward Brands' Social Media Responses, July 2013 [CHART]
53% of respondents overall said they believe that companies are more responsive to customers when they complain via social media, a figure that rises to 57% among Millennials (aged 18-34).
Read MoreImportance Of Social Business By Organizational Area, July 2013 [CHART]
Social business is most important to marketing, branding, and reputation management, but customer service and audience engagement isn’t far behind.
Read MoreSocial Media Brand Advocacy Prompts By Country, July 2013 [CHART]
Around 15% of brand mentions could be deemed “advocacy mentions,” in which the person made a positive comment about the brand.
Read MoreTop Considerations When Choosing Brands By Gender, July 2013 [CHART]
Only about one-third of women agree that “all brands are pretty much the same,” compared to 37% of men.
Read MoreLeast-Trusted Companies, July 2013 [TABLE]
Among 19 industries examined, TV service providers collectively had the lowest average trust rating, also contributing 7 of the 15 lowest-rated companies of the 246 measured.
Read MoreWeb Self-Service Benefits & Challenges, July 2013 [TABLE]
With about 40% of customer interactions being conducted via the web (31%), mobile web or mobile application (9%), the survey finds that many of those offering web or mobile self-service capabilities report increased traffic (54%) and sales (47%) since the launch of those capabilities.
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