Posts Tagged ‘Customer Service’
Most Important Marketing Areas For Next Three Years, September 2013 [CHART]
Identifying the most important marketing issues coming over the horizon was a significant challenge for many marketing professionals.
Read MoreHow Brand Responses To Reviews Affect Consumer Perceptions, October 2013 [CHART]
7 in 10 say a brand’s response to an online consumer review changes their perception of a brand, most commonly by making them feel that the brand really cares about customers (41%).
Read MoreMarketers' Proficiency, September 2013 [CHART]
Only 40% of marketers rating their company’s marketing as effective.
Read MoreConsumer Attitudes Toward Proactive Customer Service, September 2013 [TABLE]
87% of US adults are happy to be contacted proactively by companies regarding customer service issues.
Read MorePromoted Twitter Complaints Criticize British Airways [VIDEO]
David Erickson discusses how one individual customer spent $1,000 on a Promoted Tweets advertising campaign to complain about British Airways’ customer service.
Read MoreHotel Mobile App Features, April 2013 [TABLE]
While nearly three-fourths of these apps provided reservations capabilities, most other mobile features were in use by less than half of properties.
Read MoreHotels' Mobile App Features, April 2013 [TABLE]
Making reservations was the most common feature on existing mobile apps employed by hotels, used by 72%.
Read MoreMotivations Of SMBs' Twitter Followers, August 2013 [TABLE]
The top reason Twitter users follow SMBs is to get updates on future products (73%).
Read MorePhone Wait Time Benchmarks, Q1 2013 [TABLE]
About 60% of calls were answered, typically in slightly over one minute. But a significant 15% hung up right at about the 40-second mark.
Read MoreTypes Of Data Used To Drive Marketing, August 2013 [CHART]
45% of global marketers agree that data is the most underutilized asset in their organization.
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